What Brands Should Avoid When Advertising on Social Media?

Success from any social media brand comes from applying the appropriate marketing techniques. This requires a well-thought plan and an organized team. In order to accomplish social media goals, brands need to put in mind their objectives. If the plan fails or simply didn’t work, there could’ve been something wrong with it. Let’s dive into the common mistakes that companies make on social media and how to avoid them.

1. Starting Social Media campaigns without a plan

Social media marketing depends on many factors. A brand may not be able to get the results they expect if they rush into decisions without a proper scheme. Many social media platforms, like Facebook and Instagram, promote posts that publish regularly through their algorithm. Having a schedule on when to post could push your brand’s account to more people. Coordinating whether to invest in your own social media campaign team or outsourcing the job should also be considered when making a plan, especially if the job is too hectic to take on internally.

2. Not narrowing down the target audience

Narrowing your target demographic may seem too limited, since that restricts your potential customers. However, it would be better to have a smaller, yet devoted, number of people that will consistently buy your products and ensure profits. Having a specific type of person to advertise to can also help you choose your method of promotion. For example, if a brand wants to market to an audience of teenagers and young adults, then posting regularly on Instagram would be a wiser decision than posting more on Facebook.

3. Not communicating enough with the audience

Brands are expected to keep good relations with anyone interacting in the brand’s public spaces, whether that be in person or online. You may lose potential customers if their concerns are not being heard, and it is much easier to note feedback in the form of comments. It is also very easy to reach out to influencers that share the same target audience as yours in order to further broaden your reach. A brand should create positive, long-lasting relationships with the people interacting with its profile.

4. Being Boring

It is easy to get lost on Instagram with multiple posts coming in daily. That’s why companies promoting their brands should try different approaches for outreach and not stick to just one. This is important because in order to attract and grow your audience, trying something new and fun would work and may even start a new trend. It could establish your brand even more and would greatly boost your social media presence. For example: on Instagram, if the brand diversifies its content such as playing quizzes, then, putting a ‘behind-the-scenes’ video the next day etc., could help in engaging with their audience. This would show that the brand is not just about showing or promoting their products too much. If the company is out of ideas on how to make the page more exciting, they should take inspiration from other creators, companies, or trends. 

These few key points are an essential piece of a big puzzle of growing your brand’s social media presence and can therefore optimize results of your advertising campaigns. Neglecting them may lead your brand to stagnate and not see results when advertising online.

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