How to advertise on Tik Tok?

TikTok is one of the most popular apps these days with a whopping 1 billion users. And that makes it crucial to learn how to use it to be able to market steadily on the app, and to enable you to reach a bigger audience. So how do you start managing marketing on TikTok?

TikTok is widely used by teenagers, so the first piece of advice is to market on TikTok if your product’s target audience is younger consumers.

Planning a budget for your advertising is also essential, with at least $500 needed to start advertising on TikTok. However, your brand will be going through a screening process to be allowed to advertise on TikTok, which usually quickly approves of bigger known brands, but if TikTok finds your brand committed to the regulations of the app, you will be able to post and advertise on the app without any troubles. 

There are different types of ad formats on Tiktok: Brand Takeover ads, In-feed ads, Branded Hashtags, and Branded Filters. In order for you to make these ads, you need to make a TikTok Ads account which will then go through a brand screening. After your brand is accepted, you will be able to upload ads from your TikTok Ads account, which will ask you about the type of ad you want to make. TikTok Ads can also help when it comes to branded hashtags and help spread  more ads as opposed to a regular TikTok account.

Posting content with consistence is essential, especially on a TikTok Ads account. The more you post, the more reach of the audience you can get, with multiple ads spreading to the many TikTok users. In order to get even more views, you can contact influencers for advertising, making sure that the influencers have a strong connection to your brand or to your targeted audience’s tastes, and it is crucial to ensure that the Influencers have strong engagement on their page; (likes and comments..etc)

The process of creating an ad: 

1) Start a campaign with an objective, either to install your brand’s associated app or to get the most views on your ads and your product’s website.

 2) Start an ad group with the type of ad, the looks of the ad, the audience you want to target, your budget, and various optimizations. 

3) Create your ad by giving it a name and uploading media and text.

TikTok is an extremely helpful tool to spread awareness of your brand. Its unique platform and user interface are what makes its users and sponsors very attracted to the app, giving your brand a new and fresh way to get its way out in the world.

Gain invaluable insight on Tik Tok Advertising  with  Mint Stalk

Mint Stalk is the fastest growing digital marketing agency in the UAE according to Gulf News. Our global team includes Strategic Brand Planners, in-house photographers, UI/UX Website Developers, English Copywriters, and Arabic Support Writers. Our industry-leading support can take your brand to greater heights.

Contact us today to find out more about our comprehensive marketing strategies.