Benefits of Having a Social Media Calendar
As a content creator or a social media specialist, it is important to keep track of your responsibilities regarding posting, creating content, and engaging with your audience well. Sometimes, it can be overwhelming too if your content is not planned ahead of time. In this article, we’ll share a few helpful tips on how to start creating your own social media calendar.
The Importance Of Social Media Calendar
A social media calendar helps you keep track of your content while planning when it will be scheduled and posted. It also helps in the planning and decision-making to ensure that the posts are scheduled and posted accordingly. It makes it easier to follow deadlines, analyze results, and provide an easy workflow for the team.
Benefits of Using a Social Media Calendar
A social media calendar has many benefits to help you organize your profile. It helps keep your content flowing at a steady pace, which is extremely important in maintaining your audience’s attention. It’s also a great way to study what kind of content will work and what won’t. Furthermore, teamwork is easily facilitated when every team member is kept in the loop about what work needs to be done and what work has already been done.
The Best Social Media Calendar Tools
Social Bee: If you want a social media tool that will help in organizing, scheduling, and posting content on time, then this is the one for you. It’s a great tool if you want to share posts across all social media platforms. You can assign roles to the team and monitor the performance accordingly.
Hootsuite: This social media tool already has a built in planner tool which helps in making scheduled posts to the linked social media. It even has a preview tool to see how the post will look like in the platform, without the user needing to access their accounts. The price for this tool is $49 dollars monthly after the 14 day free trial.
Sprout Social: This social media calendar and publishing tool makes it easy for individuals and teams to plan and schedule all feed and story posts. You can schedule and it will automatically be posted to Twitter, Facebook, Instagram and on other social media platforms. You can also create notes to track your progress on posts and campaigns. This tool is $89 for five accounts monthly under the Standard plan.
Trello: This is a great tool for social media managers, since users can track progress or create new ideas with their team very easily. This tool is very much in demand with teams that need to work together smoothly and efficiently. Trello is free for individual use, and it is $5 monthly for each team member in the Standard plan.
A Social Media-Based Posting Guide
There are many social media platforms to post on like Meta/Facebook, Instagram, Twitter, and TikTok. Generally, the rule for posting on Twitter and TikTok has no set maximum number of posts. However, daily posts are essential. For Instagram, there are many types of posts you can do from videos to pictures and it is important to post at least once a day (max. 3 times in a day). In the case of Facebook/Meta posting once a day is just fine. Remember all these tips are for general posts before you have a specific audience. After you gain a certain type of following, check your analytics to see when is the best time to post and how much.
Start Building Your Own Social Media Content Calendar
Creating a social media content calendar will help in planning and organizing so you won’t feel overwhelmed. With this information, you can improve your social media presence and be productive with your marketing team as well.
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