Why Do Businesses Need to Take the Metaverse Seriously?
You've probably heard the word "metaverse" on one of your online social networks by 2023. You might be wondering what impact this magical universe has for the real world.
Generally, companies use the term "metaverse" to refer to virtual reality, computer screens that connect us to a 3D virtual environment that is perceptually like real life, only better. Others define metaverse as a shared online 3D space where users can interact with each other and with computer-generated objects and avatars.
The question we explore in this article is how metaverse can impact the way business is done.
Here are some possible changes in many areas.
Commerce
With the rise of digital commerce, Metaverse will open up new opportunities for buyers and sellers to connect in a new way.
Entertainment
Today, you can have a paid online event on Facebook, but imagine if you could turn it into a blended experience where people can attend in person or buy a ticket for the virtual experience. We'll think of it as two friends enjoying the same concert, one in person and the other in the Metaverse.
Experiences in the physical world
We all live in a hybrid world of online and offline, especially in recent years. From video calls to messaging, we are more connected than ever. However, metaverse aims to facilitate this with less friction and by enhancing experiences in the physical world.
How should businesses prepare for metaverse?
Spark AR of virtual reality is a great example of how the metaverse will meet the real world. We've already seen businesses use AR to let customers virtually drop furniture into their homes to see how it would fit or to let people try on makeup or glasses right from their Facebook feed. No matter what industry a business is in, there will be ways to mix between the virtual world and the real-world experiences.
Metaverse will be the biggest chance for business since the internet was created. It's the next step in the development of digital platforms and the next step after the mobile internet we have now.
But even though we can already see hints of this future, it's important to keep working on the skills you're using to grow your business on Facebook, Instagram, Messenger, or WhatsApp, as these will be the building blocks for growing your business in the future.
Metaverse will have an effect on your business in many ways, such as:
1. Cooperation and teamwork
Instead of utilizing whiteboards, sticky notes, and big screen monitors, picture your team transporting to the Louvre Museum to get ideas. In principle, architects and clients might collaborate in real-time using a digital of the building to spot potential issues and enhance the design.
2. Learn through Interactive games and simulations
Facilitating one's education and knowledge acquisition by allowing workers to learn how to handle equipment as if it were "real" or rehearsing a sales speech for a high-spending customer, for example, interactive games and simulations will speed up learning and enhance outcomes.
3. Assessing Operations
Executives and managers could find metaverse useful for conducting inspections and meeting with staff at distant locations like factories, distribution centers, and construction sites.
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#metaverse #virtualreality #future #technology #business
