Brand Guidelines for VCFO
Aren’t we all bored of generic accounting firms and their old-school websites ? Mint Stalk was awarded the task of creating a unique, colourful yet corporate brand, for a Financial Services Provider.
Being a Creative Agency, we first brainstormed the color palettes we felt could be a hybrid of both corporate and eccentric, in order to finalize our mood boards tones.
We then worked on the Brand Strategy, starting with logo development, core values, imagery style and choice of language.
Once the Brand Guidelines were complete, we developed all the relevant assets for the brand, such as website, corporate brochure and business cards.
The final output was a fresh, funky yet still professional brand in the Financial Services Sector, offering a competitive edge amongst similar service providers.
