Video Content with Pret To Go
Mint Stalk were given the task to launch Pret To Go’s Digital Strategy, with a fresh creative outlook.
We wanted to capture both a modern yet rustic look and feel for the brand, to reflect the authenticity of the ingredients whilst still appealing to young professionals.
Our content was mostly short GIFs, in-line with their target audience’s average attention span.
To launch their Digital Strategy, we first ran a targeted social media campaigns for awareness. This was to educate both existing and potential customers about their new menu items and availability for delivery.
Following this, we launched a targeted sales conversion campaign on social media. We re-marketed to prospects who had viewed or interacted with our awareness campaign, in order to close maximum number of online deliveries and drive sales.
Since then, we’ve created content for and launched their emailers, SMS campaigns and much more, in order to build a full Marketing Funnel and a 360 degree Digital Marketing Strategy.
