Branding & Design with Optifashion
Having worked with luxury brands such as Van Cleef and LVMH, Mint Stalk were awarded the task of creating content for Optifashion, the region’s leading luxury eyewear boutique.
We developed key messages related to both fashion and eyewear, focusing on the medical benefits of quality eyewear, in addition to the aesthetic. The color palettes were kept neutral, black and white, to connote elegance, and to enable the statement eyewear brands to speak for themselves.
We focused on conceptual product shots for over 200 brands such as Dior, Fendi, Ferragamo, Carrera, Victoria Beckham and much more.
Mint Stalk backed these key visuals with Arabian iconography, as well as both Arabic and English Content Writing, to engage with both the local and international market.
