What is SEO and How Can I Use It?

Search Engine Optimization, or "SEO" for short, is the process of improving the visibility and quality of your website so that it appears higher in search engine results pages (SERPs). In other words, good SEO can help you get more traffic from Google and other major search engines. 

There are two main types of SEO: on-page SEO and off-page SEO. On-page SEO refers to all the things you can do on your website to make it more visible to search engines, such as using the right keywords in your content. On the other hand, off-page SEO refers to things you can do outside of your website to promote it, such as building links from other websites. 

Both types of SEO are essential for getting more traffic from Google. However, in this blog post, we're going to focus on on-page SEO since it's something you have more control over. Keep reading to learn everything you need to know about on-page SEO, and consider checking out Off-Page SEO: What It Is and How It Can Help Boost Your Online Presence

On-Page SEO Basics: Keywords and Content 

As we mentioned earlier, on-page SEO has to do with all the things you can do on your own website to make it more visible in search engine results pages. The two most important aspects of on-page SEO are keywords and content. 

Keywords are the words and phrases that people use when they're searching for something online. For example, if you sell shoes, some relevant keywords might be "shoes," "sneakers," and "running shoes." You can use these keywords throughout your website to let Google know what your website is about and improve your chances of appearing in relevant search results. 

Content is also important for on-page SEO. Your website's content needs to be well-written, informative, and relevant to your target audience. That's because Google's algorithm considers factors like the quality of your content when determining where to rank your website in SERPs. So, if you want your website to appear higher in SERPs, make sure to create high-quality content that's relevant to what people are searching for! 

In addition to keywords and content, there are a few other on-page factors that can influence your website's visibility in SERPs. These include things like title tags, meta descriptions, header tags, and alt text.