Tips To Run a Successful Influencer Marketing Campaign
As you scroll through the various posts and content on social media and the web, you may have often noticed the word ‘Influencer’ across them. They can be famous actors, YouTubers, dancers, vloggers, fitness coaches, and so much more to produce engaging content to reach out to various people. These Influencers also often promote certain products and services of different brands to spread awareness to their audience who often listen to them, for which they charge a specific price or are awarded certain offers and freebies.
This is a practice of Influencer marketing which is the technique by which brands advertise their brands through well-known personalities with influence on their target audiences, and can be a very successful strategy to grow your business when implemented properly.
We will showcase to you some effective ways to successfully grow your business by following these influencer marketing campaign tips.
Identify your goals and their metrics
It is an important factor to assess your goals for the influencer marketing campaign to determine what you want to achieve from it, whether it is brand awareness, increased sales, or a mix of both, you need to know that.
And after you know your goals you must determine its success metrics as it differs for each organization. And as the campaigns get developed so do the metrics need to be adjusted accordingly.
Clearly define your target audience
It is important to emphasize, whom this campaign is set for and why we need to reach out to them. Based on the theme of your products or services you must research or create the ideal persona of the customer who would engage with your campaign, and accordingly choose the right set of influencers who reach out to that specific audience.
For example, a brand selling vitamins and supplements can reach out to fitness enthusiasts, and health professionals.
Clarify and create the campaign creative deliverables, assets, contract, and guidelines
When the influencer campaign is set you need to specify what the deliverables should be in the form, whether it's simple photos and logos or an in-depth how-to tutorial or review depending on the campaign's outcome for the product or service provided.
The assets can include the brand's logo, images, or slogan for the campaign. When creating the contract you need to specify the guidelines on how the product should be promoted or give the influencer his/her freedom to do so, along with the period and goal of the campaign on what the influencer has to reach out to.
Find, negotiate and pitch the desired influencers
Finding the right influencer to suit your campaign's needs can be a tedious task, but with the right tools available, it can be done more easily. Some steps such as finding similar people associated with your social media page, along with the reach and followers in mind can be found.
After you have found the influencers, now is the time to convince them for your brand's influencer campaign. For this, depending on the reach and popularity of the influencer it can require a little more than convincing. It would be recommended to first build a relationship with the influencer through following them on their socials, engaging in their content, and describing how their approach is similar to your brand and its campaign.
Keep in touch with the Influencers
This is a necessary practice both during and after the campaign. After an influencer has decided to post content, you can discuss with him/her in advance how it's going to go about and suggest changes if needed according to your goals.
And after a campaign has finished its job you can stay in touch with them for future projects, by messaging them and engaging regularly.
Track your progress and results
Always make sure to track your progress with the defined success metrics you set forward and how much it has reached your desired outcome. Some measures can include links/codes used, customer engagement, and the reach of people.
Start Building Your Influencer Marketing Campaign
Creating a social media Influencer marketing campaign that will help in planning and organizing so you won’t feel overwhelmed. With this information, you can improve your social media presence and be productive with your marketing team as well.
Gain invaluable insight on Influencer marketing campaigns with Mint Stalk
Mint Stalk is the fastest growing digital marketing agency in the UAE according to Gulf News. Our global team includes Strategic Brand Planners, in-house photographers, UI/UX Website Developers, English Copywriters, and Arabic Support Writers. Our industry-leading support can take your brand to greater heights.
