Netflix Rocking the Marketing Game| Wednesday Limited Series
Netflix is one of the market's most popular streaming services. It was founded in 1997 and has since grown to become the world's largest source for TV series and movies. In 2018, it was even rated the most valuable brand. The question is, what is Netflix's secret to success?
They have a brilliant marketing strategy that helps them to keep a high level of consumer satisfaction. After all, addressing the audience's heart is what every marketer strives for, and it is unquestionably what Netflix excels at.
Netflix's Unstoppable Marketing Success
In December 2022, a campaign named 'Wednesday Releases Thing In New York' was launched in the United States. It was made by whoisthebaldguy for the brand Netflix for Wednesday, the limited series, lovers and fans. It is obvious that this campaign has crushed the marketing rollout. How do we know that?
Wednesday is now Netflix's fifth most-viewed show of all time. According to Netflix, it has been watched for 752.5 million cumulative hours in 12 days. That is higher than Bridgerton!
The Wednesday campaign's top-tier creative marketing has played a huge role in making the series the talk of the town.
Netflix's Marketing Strategy: What We Can Learn From It
1. Knowing Your Audience is the Key to Success
You need more than basic statistics about your target audience, such as age or gender, if you actually want to reach the heart of your audience and have a real influence or spark some kind of action.
This can be measured through constant involvement and behavioral analysis via social media, face-to-face connection, or any other platform that is appropriate for your arena.
The most crucial component here is knowing or forecasting which features of your product, service, or, in this case, TV show will be most appealing to the audience. Which character do they like, identify with, or strive to be like? Alternatively, what component of my product causes people to feel something? People, unsurprisingly, admired Wednesday Addams' character.
2. The Magic of Words: Stay Relevant
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
Marketers grabbed what the public loves the most from this dry catching personality and created some amazing message placements that are connected to the show's dark humor!
This implies that whatever your offering is, take what consumers appreciate and incorporate it into their real life.
3. Figure Out the How
Taking this persona to the streets of New York worked quite well for Netflix. just putting it on social media wasn't enough, given how busy New Yorkers are getting from one spot to another and crossing the streets. Having something to read in between these times was therefore the ideal location for this campaign.
This may not be the case in your industry. A substantial chunk of your audience may be heading elsewhere. They might be at the beach. They might be at home. They might be drinking coffee every morning. They might be spending most of their time on planes. You will know best where your audience goes if you get to know them well.
